Think that big old Exubera inhaler (pictured) is sorta comical? You’re definitely not alone. I was surfing around trying to get a clearer sense of how Pfizer’s much-hyped inhalable insulin device is doing. Are users liking it? Is it really easy to use? Etcetera. But I got sidetracked into reading about that inhaler. It’s big, it’s plastic, it’s bulky. The insulin bong. Come on, admit it. You were thinking the same thing! Here are some of the choicest comments I came across:
Spotted on one message board: “As a pharmacist, my biggest problem with Exubera is that the delivery system looks not entirely dissimilar to a bong. I just don’t see the conversation starter ‘excuse me, I need to take a hit off of my insulin bong’ to be a great opener.”
On another board, one wag lists off what he/she considers Exubera’s shortcomings. In addition to the fact that, yes, it looks like a bong, this reader also observes that diabetics “have to carry around enough bulky s**t as it is.” Plus there’s the fact that “Type II’s can’t afford it…unless they cut back on their food budget…but then they will lose weight…and they wouldn’t need insulin.”
On Diabetes Mine: the device “really is as bad as it looks in pictures. Worse, because the bulky ‘white’ plastic portions are not white at all, but that hospital-grade beige that reminds you of walkers and bedpans. An aesthetic nightmare, in the age of cool gadgetry…The funny thing was that the happy Exubera user in Pfizer’s video must live in a city as tolerant or as jaded as San Francisco or New York, because not one patron even glanced over as he cocked and sucked on his medicinal bong.”
Medical humor site QFever pokes fun at the device’s arguably limited appeal with a satirical article describing how Exubera will be a practical alternative for “several diabetics.” They missed a golden opportunity here by not zooming in on the inhaler for comedic mileage. What were they thinking?!
The final word goes to Drug Nazi (who I believe has now changed his moniker to Drug Monkey), who finds the Exubera inhaler reminds him of, er, something else entirely: “Oh Yeah…gimmie some of that sweet insulin lovin’ baby…” (Oh, PS, if you visit this site, you have to read “Why does my prescription take so damn long to fill?) Happy inhaling.
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